Do You Know If Your Facebook Profile is Linked to the Cambridge Analytica Scandal?

Facebook is still under fire for its failure to safeguard user information from unethical practices of third-party app developers.

 

What happened?

Mark Zuckerberg tesimony congress - Washington Post

Facebook founder and CEO Mark Zuckerberg testified in the U.S. Congress on April 10, 2018. Screenshot from Washington Post.

 

In a nutshell, Facebook had knowingly allowed a third-party developer to improperly collect information and exploit the data of 87 million users to sway voter opinion on political campaigns without their permission.

 

Academic researcher Aleksandr Kogan built a third-party app called thisismydigitallife in 2014 for the sole purpose of collecting data from millions of users through personality quizzes. This was done under the guise that the harvested information would be used for academic purposes. Thisismydigitallife went viral and its users inadvertently gave the API permission to access their profiles, as well as their friends’ information. (At the time, Facebook rules allowed third-party apps to do this. However, the company put a stop to collecting friends’ information the same year.)

 

Kogan later shared this private information to Cambridge Analytica which mined the people’s data to create user psychography profiles and used it for electionioneering purposes such as Britain’s Brexit campaign and Donald Trump’s presidential campaign in 2016.

 

How does this affect you?

Mark Zuckerberg on Facebook’s Hard Questions Blog, March 21, 2018 https://newsroom.fb.com/

 

Facebook had notified users who’s data may have been shared when they used the thisismydigitallife app. In case you missed the notification, read NPR’s: How to Check If Your Facebook Data Was Used By Cambridge Analytica and click here to check your status. You must be logged onto your Facebook profile to see results.

 

To see which State of Hawaii government agencies currently use Facebook and other social media platforms to engage constituents, visit this helpful link.

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