With growing staffing needs, the Office of Enterprise Technology Services (ETS) faced a significant challenge in filling vacant IT positions within the state. With the rapid growth in the number of IT initiatives under the agency’s oversight, including responsibility for greater transparency, accountability, security, and resource efficiency, time was of the essence in finding qualified candidates to augment the team.
ETS departed from conventional methods – word of mouth and postings on a state-sponsored job site – and turned to social media to expand their options. Apparently, their instincts were good, based on the promising results.
From October 2016 to April 2017, ETS conducted a pilot project with the professional social network site LinkedIn. They established a goal of filling 10 vacant positions during that time frame and began taking advantage of the site’s technology.
LinkedIn’s data-driven tools leveraged information on its 133 million U.S.-based users, targeting profiles that met ETS job specifications. By recruiting through LinkedIn, ETS increased the visibility of their openings to appropriate profiles, both in Hawaii and nationwide.
While the professional social networking platform charges to utilize its recruitment tools, ETS reports that LinkedIn’s advertising services resulted in a significantly lower cost than hiring an employment consultant.
During the six-month pilot project, ETS succeeded in hiring and assigning start dates for 13 new employees, including Hawaii’s Chief Information Security Officer. This total surpassed its goal and amounted to filling an impressive 42% of vacancies at the time. In comparison, ETS hired only six employees – or 17% of vacancies – to fill its open positions during the same time period in the year prior.
With the success of this innovative and cost-saving approach to recruitment, there has been increased interest in using Linkedin among the state’s other departments. ETS recommends departments use the service for hard-to-fill positions if their budgets permit.
Want more information on ETS’ successful use of LinkedIn? Read the GovTech article: IT Applicants Increased Tenfold During Hawaii’s Pilot Partnership With LinkedIn