In the latest example of Hawaii’s efforts to embrace smart technologies, the state government is working with a leading customer relationship management (CRM) company to strengthen the overall experience of its online sites and services.
Among the first sites developed in-house by the state on the Salesforce platform was the Hawaii Agriculture & Food Products Database, unveiled by the state Department of Agriculture (DOA) during the Hawaii Agriculture Conference in August.
With the goal of improving its IT modernization efforts, the database provides more comprehensive access farmers and ranchers in Hawaii. It also aims to connect the world to the manufacturers that add value to Hawaii-grown products to create goods that showcase Hawaii agriculture.
“The Salesforce platform was selected after ETS evaluated several of the industry’s top CRM platforms,” said Todd Nacapuy, state chief information officer. “While this does not preclude departments and agencies from procuring alternatives, our intention is to focus development of state employee skillsets. In the interest of transparency, this also communicates to all IT service providers an area of opportunity, that the state will likely require services relating to the platform in the future.”
The site was developed collaboratively by the Hawaii Department of Agriculture and the state Office of Enterprise Technology Services. The site concept was primarily based on solutions identified at the 2016 Hawaii Annual Code Challenge.
Other smart technologies from last year’s code challenge are being developed for the CRM platform and scheduled for launch this year.
In addition, the Office of Enterprise Technology Services will be conducting an evaluation of existing sites and apps that could use an “upgrade” by relaunching them on the platform. The evaluation is expected to be concluded by Dec. 1.
The CRM tool was approved by the IT Steering Committee, which assists the state CIO in developing IT standards and policies.